ajinomoto
role: art director
agency: edelman new york
client: ajinomoto
date: 2021-2022
category: organic social, website
pepper teigen x omsom
modes: website module, organic social, influencer collaboration
tdlr: the debut of the krapow sauce (which includes ajinomoto’s msg!)
#dinnerwithgoop
modes: organic social
tdlr: owner of goop, gwyneth paltrow, is known for preaching “clean eating” and believes
MSG isn’t that. so we got jenny yang to extend an invite to show and prove that MSG isn’t “bad eating”.
team
vice president, creative director: connor hogan
senior ad: madelyn fetzco
cw: rocio santiago / jasen wong
ad: kalana white