curious + creative
↖ school
head in the clouds
feet planted on the ground
eyes glued to the screen
Back to School
role: art director
agency: digitas chicago
client: ALDI
date: july 2024
category: OLV, display, dynamic display, paid social
challenge: create a back-to-school campaign
to highlight quality protein options for less from ALDI
Back to it all.
Parents know what back-to-school really means. It means back to lunches, snacks, sports, and all the extracurriculars. And all during the chaos that is every single morning.details for spot (what i did / helped with): art direction, lunch selection, location selection, talent + wardrobe,
coloring feedback, video animation/editing feedback, gfx, music selection
pinterest carousel, pinterest spotlight, META product cards,
standard display and KARGO high-impact display
team
group creative director: madeline malachowski
vp creative directors: dan cosgrove + mike epstein + laura dauley
associate director, senior producer: emily ryles
cw: jalen harris
ad: kalana white
production: PXP studios
director: tom morris