projects

ALDI

role: art director
CWs: jalen cannon, ali nasser, melissa oar
CDs: maria collins + patricia flanagan
category: paid social, organic social, display, campaign, homepage, email

it’s not a sale

tdlr: ALDI is heading to texas and taking names. up against big grocery stores like HEB and Kroger, ALDI showcases the perks that not everything has to be bigger in texas—it just has to be better. when you walk in to the store, you’ll be shocked that the prices are always this low.

modes: META in-feed, instagram story, pinterest, snapchat, standard display

aldi gear

tdlr: get decked out with ALDI gear.

modes: META, pinterest, ig story, ALDI insiders facebook group

fan favorites

tdlr: getting ALDI loyalists to vote on their favorite products for the year and sharing that info.

modes: META, pinterest, ig story, ALDI insiders facebook group, email banner

paid social

tdlr: the stuff you see on that’s leading you to ALDI

modes: OLV, META, pinterest pin, pinterest spotlight, display, snapchat, ig reels

organic social

tdlr: the stuff you see on all social accounts from aldi usa

modes: META in-feed, instagram story, instagram reels,
facebook insiders, pinterest, x (formerly twitter), email, homepage

paid display

modes: standard, dynamic, KARGO, Yieldmo, Instacart, SEM, InMarket