art director
head in the clouds
feet planted on the ground
eyes glued to the screen
breyer’s cookie insurance
role: art director
VPCD: conor hogan + eden lewis
category: OLV, packaging, print, microsite, website
tldr: breyers is adding more cookie per ice cream container capita in their updated
cookies ‘n cream recipe. using national insurance awareness day on june 28th,
let’s make sure you’re covered.
mailer
modes: packaging, collateral cards, certificate
microsite
mode: page, forms, finalized certificate, cookie claim inquiry