curious + creative
↖ school
head in the clouds
feet planted on the ground
eyes glued to the screen
TAZO: regen organic social
role: art director
agency: edelman new york
client: TAZO
date: 2021-2022
category: organic social, GFX, animation
type: purpose-driven
modes: instagram + pinterest + x (formerly twitter) + gfx
challenge:
inform and educate TAZO followers about
sustainability and environmental justice.
context: TAZO’s platform is intertwined with environmental initiatives. After recently creating the TAZO Tree Corps and launching tea made with regenerative practices, we were tasked with educating the public about these practices that align with TAZO’s values.
vpcd: eden lewis
cws: rocio santiago + jasen wong
senior ad: madelyn fetzco
ad: kalana white