art director
head in the clouds
feet planted on the ground
eyes glued to the screen
Unilever
magnum ice cream, breyers, klondike, popsicle
role: art director
category: print, packaging, organic social, internal deliverables, homepage
new york fashion week:
magnum ice cream x rebecca minkoff
print modes: ice cream cart design, signage, collateral card
tldr: ice cream cart design for rebecca minkoff’s NYFW “I heart NY” line for S22
magnum ice cream x rebecca minkoff
cw:
mailer: packaging, collateral cards
tdlr: for magnum ice cream’s 10th anniversary, create a mailer + collateral card that feels luxe and chic while also being exciting and fun.
theme: colorful overlays
kaleidoscope, colorful, transparency, luxe
// the idea
exterior: white space in cream with pattern overlays
interior: cream interior + use of multiple accent colors with ice cream outline
freezer bag: wrapped with tissue paper and packed with collateral welcome card
// colors
colors originate from their brand book and give the feeling of summer while also staying luxe
// elements
chose imagery that expresses the idea of an elevated summer
popsicle: powered by imagination
cw: jasen wong
modes: website banner, print worksheets
tdlr: popsicle x tamera mowry-houselyto celebrating fun by creating ways
for bring imagination into summer days at home.
unilever misc. print deliverables
modes: print collateral cards + fact sheets
tdlr: some fun little things that were printed + sent out to people!