projects

Unilever

magnum ice cream, breyers, klondike, popsicle

role: art director
category: print, packaging, organic social, internal deliverables, homepage

new york fashion week:
magnum ice cream x rebecca minkoff

print modes: ice cream cart design, signage, collateral card

tldr: ice cream cart design for rebecca minkoff’s NYFW “I heart NY” line for S22

magnum ice cream x rebecca minkoff

mailer: packaging, collateral cards

tdlr: for magnum ice cream’s 10th anniversary, create a mailer + collateral card that feels luxe and chic while also being exciting and fun.

the why: moodboard and elements

the deets:

theme: colorful overlays
kaleidoscope, colorful, transparency, luxe

// the idea
exterior: white space in cream with pattern overlays

interior: cream interior + use of multiple accent colors with ice cream outline

freezer bag: wrapped with tissue paper and packed with collateral welcome card

// colors
colors originate from their brand book and give the feeling of summer while also staying luxe

// elements
chose imagery that expresses the idea of an elevated summer

popsicle: powered by imagination

cw: jasen wong
modes: website banner, print worksheets

tdlr: popsicle x tamera mowry-houselyto celebrating fun by creating ways
for bring imagination into summer days at home.

unilever misc. print deliverables

modes: print collateral cards + fact sheets

tdlr: some fun little things that were printed + sent out to people!