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kalana


art director

self-proclaimed ideas gal
(one meeting and you attest to it)

ALDI

a grocery storeart director: me!category: social, display, homepage, email, misc.



it’s not a sale 
tdlr: ALDI is heading to texas and taking names. up against big grocery stores like HEB and Kroger,
ALDI showcases the perks that not everything has to be bigger in texas—it just has to be better.
when you walk in to the store, you’ll be shocked that the prices are always this low.

modes: pinterest + META + instagram + snapchat


display

salmon – save up to $700/yr


bacon – save up to $700/yr


chicken – save up to $700/yr



ribeye – quality cuts


chicken – save big


cheese – make your dollars smile


tacos – spicy flavors, sweet prices


chicken – save big


tortilla chips – high quality, low prices

fan favorites 
tdlr: the time has come to vote for the best of the best at ALDI. 




aldi gear *spring + fall + winter edition*
tdlr: get decked out with ALDI gear. 

modes: facebook + instagram + tiktok + snapchat




organic + paid social
tdlr: the stuff you see on all social accounts from aldi usa

enewsletter + homepage
tdlr: if you ever wondered if websites are just automatically populated with new images/products 
i can tell you NO! (i have done 52+ fiscal weeks of these!) weekly homepage and enewsletter! 


homepage
enewsletter




display
tdlr: do people actually see these? 
(typically done in seven different sizes and i dread having to open photoshop do that.)

typical sizes: 300x250, 300x600, 160x600, 728x90, 320x50