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Unilever Ice Cream
breyers cookie coverage
tdlr: breyers is adding more cookie per ice cream container capita in their updated
cookies ‘n cream recipe. using national insurance awareness day on june 28th,
let’s make sure you’re covered.
modes: video + OLV + gfx
mailer + collateral cards + certificate + microsite + instagram in-feed
mailer: box + certificate + collateral cards
microsite: website design + cookie claim inquiry
magnum ice cream – summer mailer
tdlr: magnum ice cream x rebecca minkoff
for magnum ice cream’s 10th anniversary, create a mailer + collateral card that feels luxe and chic
while also being exciting and fun.
collateral cards
the details + why
tdlr: the moodboard!
kaleidoscope, colorful, transparency, luxe
// the idea
exterior: white space in cream with pattern overlays
interior: cream interior + use of multiple accent colors with ice cream outline
freezer bag: wrapped with tissue paper and packed with collateral welcome card
// colors
colors originate from their brand book and give the feeling of summer while also staying luxe
// elements
chose imagery that expresses the idea of an elevated summer
seeing it e-irl was pretty cool too!
popsicle – powered by imagination
tdlr: popsicle x tamera mowry-housely
to celebrating fun by creating ways for bring imagination
into summer days at home.
unilever – collateral cards + fact sheets
tdlr: some fun little things that were printed + sent out to people!
i would say i am very good at these now!